Performance meets adventure: FALKE and Weltmeyster stage outdoor experiences and set new standards in destination marketing: marathons in the deserts of Namibia, hiking in Jersey, exciting city destinations are in the pipeline.
Weltmeyster and FALKE have a close partnership that has produced exceptional activations, impressive destinations and unique brand collaborations. 2024 was an outstanding year for active marketing, destination storytelling and performance-driven partnerships.
The future with FALKE KGaA promises even more innovation: another area of the FALKE world has joined forces with Weltmeyster to open up new possibilities for luxury city destination activations. The coming years will be characterized by exciting developments: The hiking destinations for 2025 are set, dream destinations for 2026 are in the planning stage, new running activations with international destinations are imminent, an exclusive ambassador event is in preparation, the winter campaign is waiting to be implemented and fashion, legwear and underwear shoots are entering the casting phase.
With FALKE and Weltmeyster at the helm, one thing remains certain: the future of destination marketing will be even more impressive.
Visit Jersey Hiking
With the Visit Jersey Hiking Shoot, together with FALKE, Tatonka and leading outdoor creators, we implemented a unique hiking shoot in Jersey, which brought great success for the destination, FALKE and Wolters Rundreisen GmbH.
A special project was EmpowHER Namibia & Running Namibia, an initiative that went beyond a classic shoot: four deserts, four marathons, four women, four generations, four days – a movement that not only inspired, but also created new perspectives for women in running. In addition, we integrated Läuft Magazin, laufen.de, Gondwana Collection Namibia, the Namibia Tourism Board, Ethiopian Airlines and interair into an exclusive running camp for 2025 and 2026.
The Tenerife Ambassador campaign, realized in cooperation with Wikinger Reisen GmbH and SOMMERKIND Sportreisen Trailrunning Tours, presented the island with its highlights such as surfing, golf, whale watching and starry skies as a holistic active travel destination.
