Photography in the most beautiful destinations: The “LUMIX Photo Adventure” takes top photographers to breathtaking landscapes from Tahiti and Namibia to Ireland – masterpieces of photography that show the destination from new perspectives.
The “LUMIX Photo Adventure” marked the beginning of the thematic campaign staging at Weltmeyster. In a long-term and fascinating collaboration with Panasonic, more than eight productions have been realized, each involving four to eight top photographers from leading media companies and professional photo environments. Their goal: to test the latest LUMIX cameras, shortly before their market launch, in breathtaking destinations under real-life conditions.
Accompanied by a Panasonic team, these trips resulted in outstanding photo and video recordings in selected World Mystery destinations. Panasonic and LUMIX then transformed this content into highly effective digital campaigns. In addition, a travel package with camera or camera voucher was developed, marketed and specifically advertised for each production.
The destinations captured in photographs included Tahiti, Namibia, Ireland and many other spectacular places. The success of these campaigns not only led to strong marketing impulses for Panasonic, but also to the exhibition of the resulting photographs at photo fairs and beyond.
For this campaign, we staged the Lumix Photo Adventures as a unique experience that combines photography, adventure and culture. The trip to Tahiti, Moorea and Bora Bora offers breathtaking motifs and unforgettable moments that participants can capture with the Lumix S series. Our focus was not only to capture the beauty of the South Seas visually, but also to make the “Mana”, the special attitude to life of the Tahitians, tangible – through storytelling, inspiring content and first-class support from professional photographers.
