Experience cycling in a new way: With “Unlimited Bike Experiences”, ROSE Bikes stages its first-class bikes in fascinating destinations. Breathtaking routes, unique events and exciting stories turn every tour into an adventure.
Weltmeyster worked with ROSE Bikes to implement the “Unlimited Bike Experiences” campaign in various destinations such as the Ruhr region, Namibia, Finland, Thuringia and Zurich. The focus was on shoots for new ROSE bikes as well as experience shoots that combined bikes and destinations to create a strong storytelling campaign. Together with tourism partners, travel offers were developed that could be booked under the “Unlimited Bike Experiences” label and actively involved the participating destinations.
A particular highlight of the production was the “Unlimited Bike Experience” shoot in Tenerife. In addition to another brand shoot, a Media & Creator Camp was also staged there, which took the campaign to the next level. Spectacular productions were created with Marcel Kittel and other bike performers, while beginners and advanced riders mastered the challenging climb to Teide together. Inspiring media reports in specialist and consumer media not only increased interest in the new travel offers, but also the reach of the campaign. At the same time, the impressive content was successfully played out via the ROSE channels, including POS presentations in the ROSE stores, and strengthened the brand presence in the long term.
