Online campaign with the 15 happiest countries of the world: Costa Rica, Denmark, Iceland, Switzerland, Finland, Mexico, Norway, Canada, Panama, Sweden, Australia, Colombia, Luxemburg, Ireland, Netherlands, creation of microsite that highlights all destinations by a minimum of 14 videos of people from the country and nature impressions ending all with a tour operator package offer, several other campaign highlights (roadshow, media fams, package raffles, non-tourism promotions)

 

Timing: 2015

Publication: Online

Segment: all Germans

Decision: 2014

Happy Finland from Weltmeyster on Vimeo.

Happy Australia from Weltmeyster on Vimeo.

Happy Canada from Weltmeyster on Vimeo.

Happy Denmark from Weltmeyster on Vimeo.

 

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