Weltmeyster and Mediakraft developed a video-blogging-channel with two concepts: TRAVEL PONK, two teams travel to one or two destinations and perform 20 experiences, INTERACTIVE TRAVEL GUIDE, one blogger travels to a destination and explore it in defined subjects and options, both concepts focus on older segments on YouTube (age 21 to 54 with focus on 34 - 54). Further information to follow.

Timing: 2014

Publication: Online

Segment: All Germans

Decision: April 2014